GHL Snapshot · business unit

Revenue Conversion Specialist

Deliver the conviction event, be reachable for the final question, and feed everything you hear back into the assets that do the actual selling.

$4,000/mo base · OTE $6,500–7,000 Remote, worldwide Release at 30 net customers Reserve $12,360 Detail → README.md
01

This is not a closer

And the distinction is the whole job
Only 0.60 buyers per 100 registrants close through a human call in this motion. The webinar, the VSL, the AI assistant and the 14-day follow-up do the selling. There is no pipeline to chase and no cold calling. Hiring a traditional closer into this motion would be paying for a job that does not exist — and would quietly push the business toward a sales operation it was deliberately designed not to need.

But three things inside the motion require a human, permanently — and until this role is filled, Abe does all three.

1 · Deliver the live webinar

Weekly for the first 6–8 weeks, then twice monthly. It is the premium experience — and the richest source of real objections, weak-explanation signals and content the whole system feeds on.

2 · Be reachable

Chat, async video, a 15-minute call — for the qualified prospect whose last question no asset answered.

3 · Close the loop

Every objection heard live ends up in the webinar, VSL, AI or follow-up. This is what moves cohort conversion from 4–5% to 8.5%, and nobody does it by accident.

02

Where you sit

The feedback loop is the point
Upstream

The assets

  • Ads → webinar registration
  • 45-min webinar / 20-min ungated VSL
  • Website & pricing pages
  • AI sales assistant
  • 14-day behavioural follow-up
→
You

Deliver · resolve · route back

  • Deliver the live webinar
  • Moderate Q&A and chat
  • 15-min calls, two blocks/week
  • Async video answers, batched
  • High-intent follow-up
  • Route objections back into the assets
→
Downstream

The order path

  • Bridge page: annual or monthly
  • $47 order bump
  • Commitment upgrades
  • DIY kit · Priority Launch
  • You sell none of this
Hard boundary. The bump, upsells and downsell are never mentioned in the webinar. The webinar sells one decision — annual or monthly. The order path monetises after that decision is made. Keeping them apart is what protects the clarity of the core close.
03

The one decision you sell

Annual or monthly. Nothing else.
PathPriceYear-one cashThe frame
Monthly$397/mo + $297 activation$5,061 Lower commitment. The flexible start
Annual$3,970 paid in full$3,970 Two months free, plus we waive the setup entirely
Annual advantage, year one$1,091 $794 discount (16.67%) + the waived $297

By the late stage of the presentation the prospect's question should be "do we start with the annual economics or the monthly flexibility?" — never "does this category of system have value?"

04

What the call is — and isn't

The last conversion aid, not the central mechanism

✓ It is

  • ~15 minutes. Never longer
  • For remaining questions and start-path selection
  • For a prospect who has already seen the case
  • A route to annual or monthly, without custom promises
  • Optional

✕ It is not

  • A 45-minute discovery call
  • A second webinar
  • A full demo
  • Custom consulting, or a disguised implementation scope
  • A mandatory gateway to the product

The prep email says all of this before the call happens: ~15 minutes, no second presentation, review the webinar or VSL if you haven't, the AI remains available beforehand.

05

The operating rhythm

Never alternate marketing and sales inside one day
ActivityCadence
Recorded webinar + AI assistantContinuously available · zero marginal labour
Async video answersOne batch near end of day
Sales callsTwo concentrated, non-consecutive blocks per week. High-intent outbound in the same blocks
Live flagship webinarWeekly for the first 6–8 weeks, then twice monthly
Objection routing back into assetsWeekly
Two non-consecutive blocks is deliberate. It prevents a prospect waiting 6–7 days for a slot without fragmenting the week into daily interruptions. The gap between this and an always-open calendar is worth less than 0.25 customers per 100 registrants — while the focus it protects may determine whether those 100 registrants exist at all.
06

The number you're measured on

14-day cohort conversion, per 100 registrants
launch · 4–5%
working · 6–7%
mature · 8.5%
exceptional · 10%+
At 8.5%, per 100 registrants
8.5 buyers
5.0 close immediately · 3.5 through backend routes.
Closed through a human call
0.60
Which is exactly why you're paid partly on the cohort, not only last touch.
Judge performance off
~500
Registrants, rolling. At n=100, 8.5% means 8–9 buyers — noisy enough to produce false alarms both ways.
07

Compensation

Paid on cash collected
ComponentStructure
Base $4,000/month — covers webinar delivery, availability, chat and video responses, CRM discipline, prep, objection intelligence, offer mastery
Human-assisted close — annual$250
Human-assisted close — monthly$100 after the first payment clears + $100 retention bonus after the third
Cohort-performance bonus Rolling ≥200 registrants — under 6.5% base only · 6.5–7.49% $500 · 7.5–8.49% $1,000 · 8.5%+ $1,500
Rep-created opportunities Their own approved outbound, not marketing's leads: annual 10% of collected cash ($397) · monthly $150 after first + $100 after third
Payment basisCash collected, with a clear refund and chargeback clawback
OTE at target$6,500–7,000/month · $60k–90k/year

Why the cohort bonus exists

In a motion where the webinar, VSL, AI and follow-up do most of the selling, paying purely on last touch would reward the wrong thing and starve the feedback loop. The cohort bonus pays this role for improving the whole environment — which is the actual job. Measured on a rolling 200 registrants so one noisy cohort cannot distort pay in either direction.

Why retention is split out

Monthly commission pays $100 up front and $100 after the third successful payment. A specialist paid entirely on the first payment is indifferent to whether the account survives. Splitting it puts real money on good-fit selling.

08

Skills

The "not required" column matters as much as the first

Must have

  • Presence on camera and in live chat — a 45-minute presentation, weekly, to people who run companies. Comfort isn't enough; you need to hold a room
  • Consultative, non-pushy selling — they've seen the price and most of the case already
  • Genuine offer mastery — correct price math, the activation rule, inclusions, exclusions, where the boundary sits
  • CRM discipline — records someone else can act on
  • Written clarity — follow-up and async video are written work
  • Comfort saying no — custom requests get declined, never quietly accepted to save a sale

Nice to have

  • B2B software or trades/contractor experience
  • Webinar delivery specifically
  • GoHighLevel or any CRM/funnel platform
  • Any background explaining a technical product to a non-technical buyer

Explicitly not required

  • A US location — the motion does not require a US mid-market AE
  • Cold-calling or SDR background — this is not that job
  • Technical build skill
  • Marketing, copywriting or media buying
09

How you're evaluated

The exit test. Abe is out when he delivers zero webinars and takes zero calls for 30 days, and cohort conversion holds.
DAY 30

Solo delivery

You have delivered the live webinar solo, with Abe watching rather than presenting.

DAY 45

The litmus point

Both call blocks and the async video batch run without Abe in the loop. Slightly off goal is workable and we keep going. Completely off goal at day 45 will not be a winner at day 90.

DAY 60

The loop is visibly closing

Objections you heard are showing up as changes in the VSL, the AI answers, or the follow-up sequence.

DAY 90

A full cohort, Abe out of delivery

A full rolling cohort measured with Abe out entirely.

The $12,360 reserve exists precisely so the day-45 call stays a performance decision and never becomes a cash decision. 25% of the annual loaded base is exactly three months of payroll — the probation window, already paid for regardless of what it produces.
10

Decision rights

Anything unlisted is your call
DecisionYou decideEscalate
Your own call block scheduling●
How a live objection gets answered●
Which registrants get high-intent follow-up●
Disposition and CRM judgment●
Recommending annual vs monthly●
What goes back into the webinar / VSL / AI as an objection fix●
Any custom promise, integration or scope request▲
Discounting, or any deviation from published price▲
Refunds and chargebacks▲
Changing the webinar's core structure or the offer▲
11

What Abe supplies

ItemWhy
The 45-minute webinar deck and scriptThe conviction event itself
The VSL and websiteEvery claim must stay consistent outside the webinar
The AI assistant's knowledge baseSo human answers and AI answers never contradict
The objection sequence and standardized-boundary listWhere to say yes, where to decline
Recordings of your own webinar deliveriesFastest route to the real objections and real language
CRM access with first-party signal trackingRegistration, watch depth, VSL activity, pricing visits, AI questions, order-path activity
Call prep email template and calendar intakeSo the call starts where the assets left off
12

Your first 90 days: the escalation log

A duty of the role, not a performance measure
You keep a running log of every question you escalated to Abe — what you asked, and what the decision rights table said about it. You bring it to the weekly review.

If you escalate something the table already assigns to you, Abe replies "your call" and it goes in the log as a training gap, not a decision.

Why this exists. The most common way an arrangement like this fails is not a bad hire — it is the owner quietly answering questions he already gave away, and the role quietly letting him. The log makes that visible while it is still fixable.

More than 2 out-of-scope escalations per week by day 60 means the role's boundaries were written badly. That is a signal to fix the contract, not to question you.